{"id":1885,"date":"2026-06-08T07:59:58","date_gmt":"2026-06-08T05:59:58","guid":{"rendered":"https:\/\/junior-consult.dk\/?p=1885"},"modified":"2026-06-08T08:22:02","modified_gmt":"2026-06-08T06:22:02","slug":"horten","status":"publish","type":"post","link":"https:\/\/junior-consult.dk\/en\/cases\/horten\/","title":{"rendered":"Horten"},"content":{"rendered":"<p>The task was addressed partly by conducting an external analysis to gain an overview of the market, trends, and competitors, and partly by gaining an understanding of Horten\u2019s areas of strength.\u00a0By combining the two analyses, we were able to identify potential customer groups and focus areas, which were later refined into several target lists. Following the project, we received the following statement from Morten Hvid Pedersen, Head of Business Development:<\/p>\n<blockquote><p>\u201cAs part of developing our growth strategy, we engaged Junior Consult to conduct a market analysis and create target lists to improve our customer excellence. Junior Consult has successfully identified some highly relevant customers, and we look forward to continuing to work with them in the coming period.\u00a0Throughout our collaboration, Junior Consult has demonstrated great flexibility and delivered excellent value for money. I highly recommend working with Junior Consult.\u201d<\/p><\/blockquote>\n<p>At Junior Consult, we have also been very pleased with our collaboration with Horten, which has provided us with valuable learning opportunities and fostered a strong client relationship.<\/p>\n<p>If your company needs similar analyses, you\u2019re always welcome to contact us for a no-obligation conversation at +45 86 18 02 66 or\u00a0<a title=\"mailto:info@junior-consult.dk\" href=\"mailto:info@junior-consult.dk\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">info@junior-consult.dk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Opgaven blev l\u00f8st ved delvist at lave en ekstern analyse for at skabe overblik over markedet, trends samt konkurrenter, og delvist at f\u00e5 en forst\u00e5else af Hortens styrkeomr\u00e5der.\u00a0Ved at kombinere de to analyser kunne potentielle kundegrupper og fokusomr\u00e5der identificeres, som senere blev konkretiseret af flere target lister. I forl\u00e6ngelse af projektet har vi f\u00e5et f\u00f8lgende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi-markedsanalyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Horten - Junior Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/junior-consult.dk\/en\/cases\/horten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horten - Junior Consult\" \/>\n<meta property=\"og:description\" content=\"Opgaven blev l\u00f8st ved delvist at lave en ekstern analyse for at skabe overblik over markedet, trends samt konkurrenter, og delvist at f\u00e5 en forst\u00e5else af Hortens styrkeomr\u00e5der.\u00a0Ved at kombinere de to analyser kunne potentielle kundegrupper og fokusomr\u00e5der identificeres, som senere blev konkretiseret af flere target lister. 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