Optimizing the Customer Experience in the Logistic Systems Department

The agricultural sector is evolving rapidly, and to remain a leader in agricultural consulting, it is important to keep up with these developments. There are many new trends in the market—and there is a lot happening on the digital front in particular. The farmers of the future need expert advice, which is why it is essential to understand what kind of advice farmers will need in the future.

Patriotisk Selskab is a Danish agricultural association that provides nationwide consulting and services in areas such as finance, crop production, law, and environmental permits to professional agricultural businesses. To live up to its vision of being the preferred advisor to professional agricultural businesses, Junior Consult, in collaboration with Patriotisk Selskab, has sought to clarify members’ perceptions over time as well as the company’s position in the market relative to digital advancements and other general market trends.

Junior Consult has conducted a three-part market analysis of facility the management market with a view to supporting the commercialization of Qampos Greenforce technology. The goal was to determine how intelligent route planning, data-driven optimization and field management can create the greatest value. 

Junior Consult assisted NGI DriveTech in identifying needs and developing a roadmap to build a structure in which Application Engineering plays a more central role within the organization. We identified initiatives related to vision, roles, operating model, project playbook, and customer and partner structure. The result was a roadmap with concrete initiatives that strengthen collaboration, scalability, and a proactive approach to customers.