The task was addressed partly by conducting an external analysis to gain an overview of the market, trends, and competitors, and partly by gaining an understanding of Horten’s areas of strength. By combining the two analyses, we were able to identify potential customer groups and focus areas, which were later refined into several target lists. Following the project, we received the following statement from Morten Hvid Pedersen, Head of Business Development:
“As part of developing our growth strategy, we engaged Junior Consult to conduct a market analysis and create target lists to improve our customer excellence. Junior Consult has successfully identified some highly relevant customers, and we look forward to continuing to work with them in the coming period. Throughout our collaboration, Junior Consult has demonstrated great flexibility and delivered excellent value for money. I highly recommend working with Junior Consult.”
At Junior Consult, we have also been very pleased with our collaboration with Horten, which has provided us with valuable learning opportunities and fostered a strong client relationship.